HARD NEWS VS SOFT NEWS!!

• News stories are basically divided into two types: hard news and soft news. Hard new generally refers to up-to-the-minute news and events that are reported immediately, while soft news is background information or human-interest stories.
• Politics, war, economics and crime used to be considered hard news, while arts, entertainment and lifestyles were considered soft news
• One difference between hard and soft news is the tone of presentation. A hard news story takes a factual approach: What happened? Who was involved? Where and when did it happen? Why? 
• A soft news story tries instead to entertain or advise the reader. You may have come across newspaper or TV stories that promise “news you can use.” Examples might be tips on how to stretch properly before exercising, or advertises certain products so customers are aware of it. Soft news can also be based on celebrities and people who are popular in the public eye, this is because people are fascinated and want to keep up to date on the latest news about them and what they are getting up to.
• Knowing the difference between hard and soft news helps you develop a sense of how news is covered, and what sorts of stories different news media tend to publish or broadcast. This can be important when you want to write articles or influence the media yourself.

Example of Soft news:

NEWS/ 

Rita Ora Stuns in New DKNY Campaign, Replaces Cara Delevingne—See the Pics!

Hey, when you've got it, flaunt it! 

RITA ORA!!, who is the brand new face of DKNY this fall, taking over the reins from bestie Cara Delevingne.

 Miss Ora is a natural when it comes to filling her shoes.

Take a look!

The blond singer looks downright stunning in these recently-released campaign images, and we're totally on board with this bold new shift for the brand. 

The singer steals the spotlight in a series of vivid city shots that capture the spirit and energy of New York City perfectly, and she exudes an incredibly fierce attitude that's youthful and sophisticated at the same time.

Ora masterfully makes the most of an iconic yellow taxi cab as her prop as she smolders for the camera in a mix of cool street wear-inspired ensembles paired with her signature red lipstick which always looks great on her!

Werk!

http://uk.eonline.com/news/467100/rita-ora-stuns-in-new-dkny-campaign-replaces-cara-delevingne-see-the-pics

Example of hard news:

England's young people near bottom of global league table for basic skills

OECD finds 16- to 24-year-olds have literacy and numeracy levels no better than those of their grandparents' generation

England is the only country in the developed world where the generation approaching retirement is more literate and numerate than the youngest adults, according to the first skills survey by the Organisation for Economic Co-operation and Development.

In a stark assessment of the success and failure of the 720-million-strong adult workforce across the wealthier economies, the economic thinktank warns that in England, adults aged 55 to 65 perform better than 16- to 24-year-olds at foundation levels of literacy and numeracy. The survey did not include people from Scotland or Wales.

The OECD study also finds that a quarter of adults in England have the maths skills of a 10-year-old. About 8.5 million adults, 24.1% of the population, have such basic levels of numeracy that they can manage only one-step tasks in arithmetic, sorting numbers or reading graphs. This is worse than the average in the developed world, where an average of 19% of people were found to have a similarly poor skill base.

http://www.theguardian.com/education/2013/oct/08/england-young-people-league-table-basic-skills-oecd

the difference of these news stories are mainly about the type of language used. in soft used there are more informal language and in hard news there tends to be formal language. the soft news article used words like "werk" to keep the reader entertained whilst the hard news uses statistics to keep the reader aware and alert.