Capital FM Radio Station - Case Study!

•  Slogan "UK's number 1 hit music station". This is a short and snappy slogan which is easy to remember and say. The slogan makes the audience influenced to listen to the radio station as it says its the UK's number 1 hit music station so the audience will feel that they are missing out in listening to the hottest tunes if they don't tune in to Capital FM. 
• you find the latest hit music, music event, artist news and more! This is a big advantage as they will bring in audience such as teenagers as teenagers are interested in listening to all the new tunes and keeping up to date with the new music. 
• First air date was the 16th of October 1973 which suggests that its been around for a very long time and is hugely well known and popular. This shows that the radio station is very successful and well known as people are tuning in and like what they hear which is why its been around for long.
• Broadcast area: Greater London
• Owner of radio station: Global Radio
• Branding: 95.8 Capital FM
• Contains quizzes, game shows, competitions and more to keep audience entertained. This is a positive factor as it helps get the audience engaged and take part making it fun to listen to and take part in activities. 
• Find out about the latest celebrity gossip!
• Consists of soft news and entertainment! This will influence youngsters such as teenagers to tune in as they are very fond of soft news and entertainment as they find it interesting and they can relate to it.
• It is the UK's first national, commercial, hit music radio station!
• It reaches 7.7 million people every week making it the largest commercial radio brand in the UK! This means that its very large based and commonly well known as they get allot of viewers tuning in. 
• Capital listeners tune in for the music and the brand lifestyle.
• Capitals network led by London 95.8 Capital FM broadcasts from key areas around the UK!